How to Measure the Success of your Google Adwords?

The Google Adwords is basically a PPC service. Not like traditional marketing, Pay per click campaign costs money only when someone clicks on your advertisement. Mainly, Google Adwords enables business is to measure the success of your advertisement. Thus, being a business owner you can simply calculate the ROI of ads against the business goals. Google Adwords accounts show the statistics through which business can track their success. So, understanding the main statistics enables the business to know that their PPC campaign is working for their brand. Moreover, if it is not working, you are required to change your strategy of an advertising campaign for better performance. 

Ways to Measure the Success of Business Via Google Adwords

Click Through Rate

The CTR is the main metric to check while you measure the performance of the ad and it will help you to determine the quality score. Moreover, it will let yu know if your advertisements are appealing to the individuals or not. This metric mainly measures the percentage of how individuals click on your ad after watching it. The high CTR is 1% or higher results that you have a relevant ad which connects with individuals. The low CTR than the 1% results that your ad is not working for one or other reason. The ads which have high CTR needs to be retained but the ads with the low CTR needs to be modified or removed.

Quality Score

The Google AdWords mainly assign the quality score to every keyword and leverage it to determine the ranking of the ad and your PPC campaign, The relevant advertising gets a higher position on search engine page and will cost you much less. Moreover, the quality score reflects how your ads, landing page and keywords are showing to individuals viewing your advertisement. The high-quality score means that the keyword, as well as landing page, are relevant as per your target audience. But, the low-quality score means that landing page and keywords are not striking with a targeted audience. The advertisement with the high score can be retained but ad with less score needs to be changed, The quality score is just an indication that you are missing some part of a puzzle.

Conversion Rate

The conversion rate on the Google Adwords tells how often an individual click on your advertisement and it resulted in the conversion. This means that the individual taking the complete desired action on your landing pages. Well, these conversion rates are imperative ideal as you want traffic you get to result in a meaningful transaction. Moreover, you only define that it could be the individual making a purchase or taking any survey or action. Make sure to use the conversion tracking tool so as to measure the conversion rates.

Keywords

The keywords are highly sensitive as they are the phrases or the words which describe your service or product which you utilize to help determine when and where your ad appears. Thus, you want to regularly track the performance of your keywords to determine which ones are meeting your goals for the ad campaign. For this, check the performance of the keyword for the particular time period, or customize your statistics of AdWords to check performance. Moreover, you can also run the keywords analyzation to check the quality score of keyword.

Google Analytics

Google Analytics is a free analytics solution which enables the business to check about the information of visitors on their website. How the visitors find your website, what pages they are checking, and how long they are staying. This information you can check from the insights of Google Adwords and inform you about which of the ads and tell which ad is bringing the business to you. However, the conversion tracking tool is just another free tool of AdWords for the tracking of performance. With this tool, you can check the effectiveness of ad as being evidenced by which clicks get converted into purchase customers.

Impressions

Any of the time when your advertisement has been displayed on the SERP via the Google or Google network, it will be counted as the impression in Google AdWords. Importantly, it is the number of times your ad has been seen. Moreover, it is a term that needs to be utilized loosely as your ad has been displayed on search engine result pages which does not mean that the user actually saw that ad.

Average CPC(Cost per Click)

The average CPC in the Google Adwords is the average which you have been charged for the clicks on the PPC campaign. The average of your CPC has been measured by dividing the cost of your clicks (amount invested on the ad campaign) by a total number of clicks.

Wasted Spend

Wasted spend is generally the amount of money spent by businesses on the clicks that normally don't get converted. The best solution to save your money and to reduce the risk of wasting them is through smarter use of negative keywords. Negative clicks filter the traffic on your website and shift the irrelevant things that are not useful for your business. Furthermore, creating negative keywords prevents business ads from getting displayed on various search queries containing the same keyword. It is a fact that bidding on non-converting keywords is generally a waste of money and marketing budget.

How to stack up AdWords  Account?

Every business requires a quick way to check its performance for key metrics. There a tool is known as AdWords performance Grader, which is a free tool that carries out an instant PPC audit for any AdWords account. It compares the performance by auditing Quality score and spending that have gone to waste for non-converting clicks and compares them to other advertisers on a similar budget range. It is the best and ways way to check your competitors and gain some knowledge of their performance. It also helps businesses to benchmark their campaigns so they can track various changes and improvements in the coming results.

Conclusion

Do you want to organize a PPC campaign for your business? Then, hire Ranolia Venture which offers the best Google Adwords and help you to measure the success of your business.