How to Measure the Success of your Google Adwords?
The Google Adwords is basically a PPC service . Not like traditional marketing, Pay per click campaign costs money only when someone clicks on your advertisement. Mainly, Google Adwords enables business is to measure the success of your advertisement. Thus, being a business owner you can simply calculate the ROI of ads against the business goals. Google Adwords accounts show the statistics through which business can track their success. So, understanding the main statistics enables the business to know that their PPC campaign is working for their brand. Moreover, if it is not working, you are required to change your strategy of an advertising campaign for better performance. Ways to Measure the Success of Business Via Google Adwords Click Through Rate The CTR is the main metric to check while you measure the performance of the ad and it will help you to determine the quality score. Moreover, it will let yu know if your advertisements are appealing to the individ...