Increase your Instagram Followers with these Hacks

Do you want to get more impact and visibility on Instagram in 2019? Then, you are required to have a larger audience to buy your products or service. Nowadays, most of the brands struggle to get followers on this platform. If you also set this goal, you're in luck! In this complete guide, we will see all the recommendations to get more followers on Instagram, either through publications on your wall, Stories or through advertising.

General recommendations to get more followers on Instagram

1 # Be clear about your goal

Yes, it is clear that you want to get more followers on Instagram, but what are your marketing goals in this network? How will these followers contribute to getting more income for your business?The presence on Instagram should always be subject to a strategy of content and promotion, which in turn are in line with the company's general plan. It's useless to have a lot of followers if you don't know what you're going to do with them!

That said, my recommendation is that you set quantifiable growth targets in followers to know if the techniques employed are working or not. The specific objective will depend on the situation of your brand, but to begin with, many users who are starting on this network intend to reach 10,000 followers.

This number is not accidental since from that figure, Instagram allows you to put links in your Stories. This is a much more efficient option to attract traffic than the link in the bio since it will enable you to include a different link in each Story and relate them to each content to improve the conversion ratio.

2 # Consider the new Instagram algorithm

What you want is not merely to have more followers, but to have more people see your posts. Until a few years ago, Instagram users saw everything published by the accounts they followed, but now Instagram sets an order of priority based on an algorithm that has changed from a while ago. Therefore, sign up for these recommendations so that your visibility does not decline:

Respond quickly to comments. One of the great novelties of the Instagram algorithm is that it takes into account the time it takes for a user to respond to their followers. The recommendation is that the comments are answered within the first 60 minutes.

Do not delete photos to upload again. If you cancel and re-upload a picture or edit the caption in the first 24 hours, Instagram will penalize you with less visibility. So check everything right before uploading!

Post regularly, but not overwhelming. The new algorithm rewards users who are constant in their publications, so I recommend that you choose a certain rhythm (for example, an image on the wall a day or every two days) and try to be as regular as possible.

Use fewer hashtags. Previously it was recommended to put up to 30 hashtags in the publications, but now "passing" is penalized. The new recommendations advise to limit yourself to 5 at most and put them in the caption, not in the comments.

Encourage quality interaction. The new algorithm only counts as the interaction the comments with four words or more, so the "Wow!", The emojis and others are left out. To encourage users to leave quality remarks, you can ask them a question in the caption.

3 # Optimize your profile

When a user is considering following you, they will most likely take a look at your profile. The first impression you make will be essential to be followed or not, so you are interested in keeping it as up-to-date and optimized as possible. In particular, I recommend paying attention to these points:

Your logo or image. If necessary, adapt it so that it is readable at a small size and in a round format.

Link. If you have less than 10,000 followers, you may want to change the link to reflect the latest news about your content. If you have already passed that barrier, you should go to your website or some other site that represents you.

4 # Choose the hashtags well

As we mentioned before, the new Instagram algorithm is a change in the way we should use hashtags. While before we could put almost any hashtag that was relevant to the publication, now we have to be much more selective.

To select the appropriate hashtags, we have to take into account and the objectives to be achieved. If you are new to Instagram, you are interested in starting with more "niche" hashtags, since they are more accessible to position and therefore can serve to attract new followers. It is also advisable not to always put the same hashtags, but to vary and test to see what works best.

And finally, keep in mind that you can not only introduce hashtags in your posts, but also in the bio itself.

5 # Look for the interaction

Profiles with a high interaction ratio are more attractive to users and to the Instagram algorithm, which rewards them with higher visibility. In general, it is considered that the engagement rate on Instagram should be at least 2 %.

These good practices will help you get more interactions and followers on Instagram:

Take care of the quality of the content. Whenever you post on Instagram, you should keep your buyer persona in mind and the kind of things that may interest you.

Respond to users. The more you interact with your community, the more answers you will receive back. In addition, as we have seen, responding quickly to the comments of your posts will give you more points for the Instagram algorithm.

Visit other profiles and interact with them. If you are starting on Instagram, it is worthwhile to spend time visiting the profiles of users who leave comments and "likes" or even follow them if your content interests you.

How to get more followers with Instagram Stories

Stories have entirely revolutionized the Instagram landscape, as they have become the preferred way of interacting with users. Also, its prominent place within the application maximizes its visibility. So let's see some ideas to improve the reach of our Stories and get more followers through them.

Post often. Stories disappear every 24 hours, so at least it is advisable to publish one a day. Besides, its ephemeral nature means that we do not have to worry so much about production. We can even create a Story also if we don't have photos or videos to upload on that day.

Leverage the resources. One of the keys to the popularity of Stories is that they have a lot of options to personalize the content: texts, emojis, surveys. These resources allow creating more attractive publications for users and encouraging them to interact, for example, with the Free answer questions or sliding bars.

Add your location. Among the options we mentioned before, is to add a site to your Story. The application will automatically suggest places near you, but the practice can place the location you prefer, even if you are not nearby. If you use this option, your Story will appear in the general history of the site you have tagged, allowing other users to discover your account and follow you.

It has hashtags. Yes, hashtags are also available for Stories and are an excellent tool to help other users find your account. Of course, the space you have is limited and aesthetics matter, so try to limit yourself to one hashtag per image.

Share content from other users. Stories are a great site to give more visibility to the content of third parties, for example, users using the products of your brand or people of your company that publish about their day to day work.

Get more followers with advertising on Instagram

Buying followers on Instagram is a terrible idea, but you can invest part of your budget in accelerating the growth in followers through Instagram Ads. Since you can control the audience, your ads are targeting, and they are the ones who decide to follow you, in the end, you are getting quality followers and with a good chance of interacting with your posts. Therefore, we will review the basics of advertising on Instagram.

Conclusion

Do you want a professional who can help you in increasing Instagram followers? Then, hire Ranolia Ventures who has social media marketing experts. The experts possess in-depth experience of providing Instagram social media services.