What is Video Marketing? Trends and benefits of Video Marketing

Do you realize that your competitors are utilizing video marketing in their digital marketing strategy? Such as digital advertising on Youtube. As per the recent study by Hubspot, around 81% of brands are currently utilizing video marketing.

However, the marketing content is a perfect way to reach every generation, and it can get connected with the users in a direct, emotional, and perfect way.

In this blog, we are going to discuss what is video marketing, the latest trends in this industry and how to integrate it into social networks, website, and other platforms.

What is Video Marketing and why Individuals need to be Interested?

As the name says, video marketing is an internet marketing tool which relies on the utilization of audiovisual imagery, mainly via the internet, to accomplish several aims of marketing hacks.

In summary, and in a simple way it is about adding videos to your content marketing.

The other concept to consider is that of social video: a kind of video mainly considered to be spread via social networks.

It seeks to create shareable pieces (although they do not necessarily have to become viral) and optimized for the individuals of each social network.

Creating quality video content is an investment in time and effort, but doing so is worth it. Of course, if you have well defined the objective for the videos within your marketing strategy.

Video marketing, a key trend

The video is one of the key trends in recent years and will also in the coming. If we see the perspectives for the coming years, according to data from The State of Online Video 2018, we find that the video does not stop growing:

In 2018, an average of 6.75 hours of video was consumed on average per week, compared to 5.75h in 2017 and 4.28h in 2016. So the growth is exponential. Adding a full hour with each passing year.

Social video networks: Which One is the most Suitable for your Brand?

When it comes to raising your video marketing strategy, the first question is inevitable: what network or networks should I focus on when creating and promoting my videos? To help you, here are some interesting facts about the most popular video social networks.

Youtube

Since its creation in 2005, YouTube has become the ultimate video platform worldwide.

Its audience focuses on the millennial generation and the centennials since they are the ones that consume the most hours of videos.

The strip between 16 and 25 years consumes on average 9.21h of online video per week (from TV they only watch 6.19h) and those from 26 to 35 years 8.68h (compared to 7.90h of TV). The generational change is seen, the older the age, the less time for digital video and more television. Thus, we are inexorably moving towards this new audiovisual paradigm.

Facebook

This is the social platform par superiority. It is true that in recent times he has received criticism and has had to solve several problems. But it is always reinventing itself and adapting to the new needs of the consumer, hence it remains the platform with more users in the world. There are already 2.320 million active users that it has per month, according to Statista with data from April 2019.

Instagram

The queen network of photography also dares with the video.

It has more than 1 billion active users per month in 2019 and its audience is mainly millennial and centennial.

It launched its video function in June 2013 and one of its main features is its brevity: initially, the videos were limited to 15 seconds, although they can now be expanded.

You can use the videos in your profile feed, in Stories and also on Instagram TV.

Snapchat

The ghost network already has 287 million active users per month in 2019 and has a particularly young audience.

Every day 3,000 million snaps are created on the platform (videos & images) and 10,000 million are the visualizations of videos that are made daily.

The videos on this network last for seconds, so if you want to conquer your audience, be brief!

Twitter

This social media platform conveys fascinating news in the video marketing area.

It has 330 million active users per month to 2019, consolidated and very focused on informational news.

You can watch live videos from Moments, from the Explore tab, from trends or from Tweets of an account that is broadcasting live.

You can also watch live programming from Twitter and Periscope's global broadcasts on Amazon Fire TV and Apple TV. In addition, you can watch 360 ° videos live from Periscope and discover content on the Periscope global map on Apple TV. Xbox and Android TV users can enjoy Twitter if they start the web browser and go to twitter.com.

9 tips to Succeed with your Social Media Video Marketing

Have you already convinced yourself of everything the video can bring to your brand? To finish, I want to share with you these 9 tips so that your video marketing strategy comes out by mouth:

Search for videos that generate interactions: In particular, focus on creating content that users can and want to share. Make it as easy as possible and look for themes that make them feel reflected, move them to action or find them useful.

Create emotional content: Aristotle already said it: the pathos or resort to emotion is one of the most effective tools to persuade and move the masses. Video is one of the best formats to provoke an emotional response to take advantage of it!

Adapt your videos to the algorithms of each social network: Think about the different ways in which networks such as Facebook, Twitter or Snapchat behave when sharing content. For example, on Twitter, the last hour prevails and on Snapchat the contents are ephemeral, while on Facebook you can have longer times for users to react.

Include SEO in your strategy: Especially, if your video campaigns include YouTube, it is crucial to have a good optimization to increase the number of views. But each social network has its own positioning strategies so don't forget to do your SEO homework!

The good thing if brief twice good: You already know the saying, right? Well, here it is time to apply it. Although each network has its "star duration", one of the features that make it easy for your videos to succeed is that they are short. The shorter, the better!

Use storytelling to communicate more effectively: If you want to win over your users and make them remember your brand, tell them a great story! Nobody wants to see (much less share) "another ad", be creative and you will win your heart.

Turn the customer into the protagonist: For your content to have an impact on the user, it must feel that it speaks to him. We live in a world full of content and we have become accustomed to quickly filtering what does not go with us, so if you want to gain the consideration of user, make them feel a innermost part of the story.

Start strong: One of the great enemies of video marketing is abandonment. Many users stop watching a video after a few seconds, so you need to hook them from the very beginning. The first 30 seconds are key to making sure they stay with you.

Integrate the video with the rest of your brand: Digital marketing in general and video campaigns, in particular, are another ingredient of your advertising and branding strategy. Create videos that reflect the style, values and unique personality that define you.

Conclusion

I hope this article on video marketing has clarified this concept and helped you have a more general view on the subject. Also, we have provided important information about social networks and the trend of social video and 9 wonderful tips to make your videos great.